Avenza Maps and National Geographic Partnership

During my time at Avenza Systems, I had the exciting opportunity to lead partnership marketing initiatives with one of the world's most iconic brands — National Geographic. Through the Avenza Maps app's in-app store, premier cartography brands, including National Geographic and Michelin, offered their maps directly to a passionate, adventure-driven audience.

I conceptualized and led the full execution of co-branded marketing campaigns designed to elevate these partnerships and drive map sales — from creative strategy through to launch. To ensure we were always moving the needle, I developed a live reporting tracker that provided real-time visibility into campaign performance and delivered polished final results presentations directly to the CEO and lead partners.

The results spoke for themselves — achieving double-digit year-over-year sales increases that demonstrated the power of strategic partnership marketing done right.