National Geographic

During my time at Avenza Systems, I had the exciting opportunity to lead partnership marketing initiatives with one of the world’s most iconic brands, National Geographic. Through the Avenza Maps app’s in-app store, premier cartography brands, including National Geographic and Michelin, offered their maps directly to a passionate, adventure-driven audience.

I conceptualized and led the execution of co-branded marketing campaigns to elevate these partnerships and drive map sales from creative strategy through launch. To ensure we were always moving the needle, I developed a live reporting tracker that provided real-time visibility into campaign performance and delivered polished final results presentations directly to the CEO and lead partners.

The results spoke for themselvesachieving double digit year over year sales increases that demonstrated the power of strategic partnership marketing done right.