What I Do

01
Growth Strategy

Built to Perform

Innovative Strategies

With 12+ years driving integrated marketing across B2B SaaS, hospitality, and CPG, I build strategies that connect brand positioning to real revenue outcomes. From managing multimillion dollar budgets to owning full funnel demand generation, I turn marketing into a measurable growth engine.

  • Demand Generation

  • Brand Positioning

  • Budget Management

  • Account Based Marketing

  • Trade Show & Event Marketing

Proven Performance

I design marketing ecosystems where every channel, campaign, and tactic ladders up to a unified growth objective. By aligning sales and marketing around shared KPIs and lead scoring frameworks, I’ve consistently achieved 95%+ sales acceptance rates and sustained pipeline contribution year over year.

  • Pipeline Development

  • Lead Scoring & SLAs

  • Sales & Marketing Alignment

  • Nurture Workflow Design

  • Revenue Attribution

Messaging

Every strategy starts with a story. I develop clear, compelling messaging frameworks that position brands and products in competitive markets — ensuring consistency across every touchpoint from paid ads to sales decks to customer communications.

  • Messaging Frameworks

  • Competitive Positioning

  • Product Marketing

  • Customer-Centric Storytelling

  • Sales Enablement

02
Digital Marketing

Built to Convert

Paid Media & Advertising

I’ve led high performing paid campaigns across Google, Meta, and LinkedIn, consistently delivering pipeline results at scale. Managing $300K+ in annual ad spend, I’ve driven a 40%+ year-over-year increase in qualified lead volume while maintaining a 3:1 average CAC payback ratio.

  • Google Ads

  • LinkedIn Campaigns

  • Meta, TikTok, Paid Social

  • Ad Spend Optimization

  • CAC & ROI Tracking

Email & Marketing Automation

I build email programs that move prospects through the funnel and keep customers engaged. From nurture sequences to product announcements, my campaigns consistently outperform industry benchmarks — achieving 28% open rates and 4.5% click rates through strategic segmentation and personalization.

  • Email Campaign Strategy

  • Nurture Sequence Design

  • Segmentation & Personalization

  • Marketing Automation

  • Lifecycle Marketing

Web & Social

From leading a full website rebuild that grew organic traffic by 35% to building social communities from zero to 50K+ followers, I know how to build a digital presence that converts. I pair strong creative instincts with data-driven optimization to keep performance moving in the right direction.

  • SEO & Web Optimization

  • Social Media Strategy

  • UGC incl. Licensing

  • Conversion Rate Optimization

  • Community Management

03
Marketing Operations

Built to Scale

Analytics & Reporting

I translate marketing data into clear, executive ready insights. From building KPI dashboards in Power BI to delivering monthly board level pipeline reports, I give leadership the visibility they need to make confident decisions, and I use that same data to continuously optimize every campaign I run.

  • KPI Dashboard Development

  • Executive & Board Reporting

  • Pipeline Attribution

  • Google Analytics & Power BI

  • Campaign Performance Analysis

Budget & Resource Management

I’ve managed $1M+ annual marketing budgets, making strategic allocation decisions across paid advertising, events, martech, and content. I treat every dollar as an investment, tracking channel performance and shifting spend based on what’s actually driving pipeline and revenue.

  • Budget Planning & Allocation

  • Channel Performance Tracking

  • Vendor & Agency Management

  • Martech Stack Optimization

  • Cost Efficiency & ROI Analysis

Systems & Processes

Behind every high-performing marketing team is a stack and a set of processes that make scale possible. I’ve built and optimized marketing operations infrastructure across HubSpot, Salesforce, and Google Analytics, creating the workflows, automations, and reporting cadences that keep teams aligned and moving fast.

  • HubSpot & Salesforce Administration

  • Workflow & Automation Design

  • Lead Scoring & Routing

  • SLA Development

  • Cross Functional Process Building